Social media campaigns and marketing is becoming the new way to promote a business’s brand, goods, and services. Social media allows business owners to reach large populations with just a few clicks. Since social media impacts hundreds of millions of people on a daily basis, it is easy to forget that it is a relatively new medium for communication and marketing. Marketers and brands must be mindful that social media is still commercial advertising and traditional advertising laws apply.
Our goal is to help clients address their compliance needs, including those obligations related to advertising claims, consumer endorsements, use of trademarks, and use of influencers and celebrity images. We assist clients with structuring social media promotions. We also advise clients in the areas of consumer endorsements and how to limit certain risks associated with user-generated content for product and service testimonials. We stay on top of social media law developments and work to help ensure your company’s campaign is compliant.
Our attorneys practicing in social medial law assist clients in a variety of different ways, including:
- Review of social media campaigns
- Drafting and review of influencer contracts
- Notices and consents for marketing
- Required disclosures
- Compliance with privacy and consumer laws
